There’s been conversation recently, especially on the Google group for Content Strategy about what it takes to be a content strategist. What’s the background? What’s the education? What’s the experience? And how do I get to be one?
I don’t think I risk too much by suggesting that no one claiming the title of content strategist started out life as a content strategist. It’s a journey of self-discovery: “Oh, so that’s what I do!”
In my opinion, the path to becoming a content strategist begins with love—the love of content.