Principles

As I′m thinking about content strategy, as I come up with things that seem solid enough be be considered principles, I′ll put them here for your consideration.

Definitions

Content is all the stuff on your website. More…

Content strategy refers to all the decisions you make about your content, whether explicit or implicit, whether intentional or unintentional.

Principles

  1. Every website (or other publication) is shaped by a content strategy.
  2. One can infer the content strategy through a careful heuristic exploration.
  3. It′s better to think about content strategy holistically before breaking it down for analysis or execution.
  4. Managing your content types well is essential to managing your content well.

The Terrible Truth About People and Information

  1. People will not know a thing until they are ready to know it.
  2. When that terrible moment arrives, they will ask you why you didn’t tell them, and complain about “poor communication.”
  3. There is no way to change truths 1 or 2.

2 comments

  1. Speaking of heuristics…I’d love your feedback on the heuristics I put together in Toward Content Quality. Useful? Not? What do you use? http://www.uxmatters.com/mt/archives/2009/04/toward-content-quality.php

  2. [...] Below I’ve compiled a short list of current definitions found in the wild: Content strategy plans for the creation, publication, and governance of useful, usable content. —Kristina Halvorson …content strategy is to copywriting as information architecture is to design. —Rachel Lovinger Content strategy is just content planning. —Elizabeth McGuane If [Information Architecture] is the spatial side of information, I see content strategy as the temporal side of the same coin. —Louis Rosenfeld Content strategy is a repeatable system that defines the entire editorial content development process for a website development project, from early tasks such as analyzing and classifying readers to the very last tasks, such as planning for the ongoing content maintenance after the project launches. —Richard Sheffield Content Strategy is the tool that unearths and assembles the puzzle pieces spread across legacy systems, marketing agendas, newsletters, content, code, DB’s and design.* *Not all the puzzles pieces are listed. And there is no picture on the box. —Ian Alexander A content strategy states the approach to content. —Colleen Jones Content strategy refers to all the decisions you make about your content, whether explicit or implicit, whether intentional or unintentional. —R. Stephen Gracey [...]

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