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31
Mar
As I′m thinking about content strategy, as I come up with things that seem solid enough be be considered principles, I′ll put them here for your consideration.
Definitions
Content is all the stuff on your website. More…
Content strategy refers to all the decisions you make about your content, whether explicit or implicit, whether intentional or unintentional.
Principles
- Every website (or other publication) is shaped by a content strategy.
- One can infer the content strategy through a careful heuristic exploration.
- It′s better to think about content strategy holistically before breaking it down for analysis or execution.
- Managing your content types well is essential to managing your content well.
- Published by rsgracey in: Content Strategy
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One Response to “Principles”
Speaking of heuristics…I’d love your feedback on the heuristics I put together in Toward Content Quality. Useful? Not? What do you use? http://www.uxmatters.com/mt/archives/2009/04/toward-content-quality.php