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	<title>The Content Strategy Noob</title>
	<link>http://contentstrategy.rsgracey.com</link>
	<description>Content Strategy...Huh? (by @rsgracey)</description>
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		<title>Taxonomy: A &#8220;Disambiguation&#8221;</title>
		<description><![CDATA[Taxonomy is a technical and specialized discipline, but everyone who builds websites can get the gist. Here we make a go of clarifying and distinguishing "taxonomy" from other information architectural elements.]]></description>
		<link>http://contentstrategy.rsgracey.com/2010/06/18/taxonomy-disambiguation/</link>
			</item>
	<item>
		<title>Toward a taxonomy of content</title>
		<description><![CDATA[We all know that "content is king," as the cliche goes, but do we really know what "content" is? Here's a first pass at a taxonomy of content classes.]]></description>
		<link>http://contentstrategy.rsgracey.com/2010/05/27/toward-a-taxonomy-of-content/</link>
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		<title>Who’s not here? Diversity in community</title>
		<description><![CDATA[Recently,we've been asking questions about the diversity of our conferences and online magazines. I want us to go beyond questions of diversity to examine those of inclusion.]]></description>
		<link>http://contentstrategy.rsgracey.com/2010/05/25/diversity-in-community/</link>
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		<title>Sophie’s choice: Well-crafted content or empowered content owners?</title>
		<description><![CDATA[Crafting web content is a discipline, expertise, and a whole set of skills. Content owners are subject matter experts and may not have the content expertise to make successful content.]]></description>
		<link>http://contentstrategy.rsgracey.com/2010/05/06/sophie%e2%80%99s-choice-well-crafted-content-or-empowered-content-owners/</link>
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		<title>The Information Gathering Spot: Addressing the Terrible Truth About People and Information</title>
		<description><![CDATA[When I served as “information strategist” for the Episcopal Diocese of Ohio from 2000 to 2006, I was responsible for connecting over a hundred parishes, over two hundred clergy, and over twenty thousand communicants with the bishops and diocesan staff, and with one another. In the year 2000, the main diocesan communication channels included the [...]]]></description>
		<link>http://contentstrategy.rsgracey.com/2010/04/10/the-information-gathering-spot-addressing-the-terrible-truth-about-people-and-information/</link>
			</item>
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		<title>The Mythic Bestiary: Content Owners</title>
		<description><![CDATA[Have you ever seen a real content owner? Was it all that legend says it should be...?]]></description>
		<link>http://contentstrategy.rsgracey.com/2010/03/29/the-mythic-bestiary-content-owners/</link>
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		<title>Content Transparency: Can you see me now?</title>
		<description><![CDATA[When the public is calling your organization to be more transparent, do you just publish every document you can to your public website? There is more to transparency than openness...]]></description>
		<link>http://contentstrategy.rsgracey.com/2010/03/22/content-transparency-can-you-see-me-now/</link>
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		<title>Be Known For Your Content, Not Your Name!</title>
		<description><![CDATA[If your web traffic is low, it may <em>not</em> be that people can&#8217;t find you&#8230;]]></description>
		<link>http://contentstrategy.rsgracey.com/2009/06/04/be-known-for-your-content-not-your-name%e2%80%a6/</link>
			</item>
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		<title>You’ll Wish You’d Had a Content Strategy Before Implementing Content Management</title>
		<description><![CDATA[Content Strategy helps define the technical requirements for your Content Management System: Not having a content strategy dooms your CMS.]]></description>
		<link>http://contentstrategy.rsgracey.com/2009/05/28/you%e2%80%99ll-wish-you%e2%80%99d-had-a-content-strategy-before-implementing-content-management/</link>
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		<title>Content strategy is an act of love</title>
		<description><![CDATA[There’s been conversation recently, especially on the Google group for Content Strategy about what it takes to be a content strategist. What’s the background? What’s the education? What’s the experience? And how do I get to be one? I don’t think I risk too much by suggesting that no one claiming the title of content [...]]]></description>
		<link>http://contentstrategy.rsgracey.com/2009/04/30/content-strategy-is-an-act-of-love/</link>
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		<title>Content Typology: Getting a Handle on Your Content Types</title>
		<description><![CDATA[How to make clear content types the basis for your whole web design.]]></description>
		<link>http://contentstrategy.rsgracey.com/2009/04/22/content-typology-the-way-to-get-a-handle-on-your-content/</link>
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		<title>Description Versus Evaluation in Assessing Content Quality</title>
		<description><![CDATA[It may be more helpful to conduct a heuristic description of website content before the heuristic evaluation.]]></description>
		<link>http://contentstrategy.rsgracey.com/2009/04/20/description-versus-evaluation-in-assessing-content-quality/</link>
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		<title>A Definition of Content That Everyone Can Understand</title>
		<description><![CDATA[On UXMatters, as a comment to Colleen Jones′s (@leenjones) excellent piece on the heuristics for assessing the quality of content, Fred Brenton issued this challenge: It would really help everyone concerned if any kind of article concerning content and usability was written in a way that everyone could understand. I agree with him completely, and [...]]]></description>
		<link>http://contentstrategy.rsgracey.com/2009/04/17/a-definition-of-content-that-everyone-can-understand/</link>
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		<title>Find the Distinctions That Make a Difference</title>
		<description><![CDATA[Rachel Lovinger (@rlovinger) just published a great piece on categorizing, called “Splitting Tigers, Lumping Rabbits,” on Scatter/Gather. I love her simple, elegant advice: “You just need to find the right balance between lumping and splitting.” Since I read it, I’ve been wondering: How do you find that balance? Is it just some feeling that comes [...]]]></description>
		<link>http://contentstrategy.rsgracey.com/2009/04/16/find-the-distinctions-that-make-a-difference/</link>
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		<title>Appreciating Content Strategy as a Whole</title>
		<description><![CDATA[Since I’ve started reading articles and listening to presentations about content strategy, I’ve got the impression that people are talking about a lot of related parts, but I haven’t got my brain around it as an organic whole. For example, part of content strategy has to do with branding, and another addresses production and delivery [...]]]></description>
		<link>http://contentstrategy.rsgracey.com/2009/04/06/appreciating-content-strategy-as-a-whole/</link>
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		<title>Content Strategy Divination: A Woolly Discipline?</title>
		<description><![CDATA[Your website may be entrancing, but you don't have to enter a trance to divine its content strategy!]]></description>
		<link>http://contentstrategy.rsgracey.com/2009/04/02/content-strategy-divination-a-woolly-discipline/</link>
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		<title>What is content strategy, anyway?</title>
		<description><![CDATA[A Noobs-eye-view of content strategy. In its simplest terms, what is content strategy?]]></description>
		<link>http://contentstrategy.rsgracey.com/2009/03/28/what-is-content-strategy-anyway/</link>
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		<title>The Definitive Guide to Content Strategy for the Complete Noob</title>
		<description><![CDATA[Content Strategy Noobs, be PROUD! Let's get down to the basics of content strategy!]]></description>
		<link>http://contentstrategy.rsgracey.com/2009/03/26/the-definitive-guide-to-content-strategy-for-the-complete-noob/</link>
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