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	<title>The Content Strategy Noob</title>
	<link>http://contentstrategy.rsgracey.com</link>
	<description>Content Strategy...Huh?</description>
	<lastBuildDate>Fri, 05 Jun 2009 17:02:30 +0000</lastBuildDate>
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		<title>Be Known For Your Content, Not Your Name!</title>
		<description><![CDATA[If your web traffic is low, it may <em>not</em> be that people can&#8217;t find you&#8230;]]></description>
		<link>http://contentstrategy.rsgracey.com/2009/06/04/be-known-for-your-content-not-your-name%e2%80%a6/</link>
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		<title>You’ll Wish You’d Had a Content Strategy Before Implementing Content Management</title>
		<description><![CDATA[Content Strategy helps define the technical requirements for your Content Management System: Not having a content strategy dooms your CMS.]]></description>
		<link>http://contentstrategy.rsgracey.com/2009/05/28/you%e2%80%99ll-wish-you%e2%80%99d-had-a-content-strategy-before-implementing-content-management/</link>
			</item>
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		<title>Content strategy is an act of love</title>
		<description><![CDATA[There’s been conversation recently, especially on the Google group for Content Strategy about what it takes to be a content strategist. What’s the background? What’s the education? What’s the experience? And how do I get to be one?
I don’t think I risk too much by suggesting that no one claiming the title of content strategist [...]]]></description>
		<link>http://contentstrategy.rsgracey.com/2009/04/30/content-strategy-is-an-act-of-love/</link>
			</item>
	<item>
		<title>Content Typology: Getting a Handle on Your Content Types</title>
		<description><![CDATA[How to make clear content types the basis for your whole web design.]]></description>
		<link>http://contentstrategy.rsgracey.com/2009/04/22/content-typology-the-way-to-get-a-handle-on-your-content/</link>
			</item>
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		<title>Description Versus Evaluation in Assessing Content Quality</title>
		<description><![CDATA[It may be more helpful to conduct a heuristic description of website content before the heuristic evaluation.]]></description>
		<link>http://contentstrategy.rsgracey.com/2009/04/20/description-versus-evaluation-in-assessing-content-quality/</link>
			</item>
	<item>
		<title>A Definition of Content That Everyone Can Understand</title>
		<description><![CDATA[On UXMatters, as a comment to Colleen Jones′s (@leenjones) excellent piece on the heuristics for assessing the quality of content, Fred Brenton issued this challenge:
It would really help everyone concerned if any kind of article concerning content and usability was written in a way that everyone could understand.
I agree with him completely, and I′d like [...]]]></description>
		<link>http://contentstrategy.rsgracey.com/2009/04/17/a-definition-of-content-that-everyone-can-understand/</link>
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		<title>Find the Distinctions That Make a Difference</title>
		<description><![CDATA[Rachel Lovinger (@rlovinger) just published a great piece on categorizing, called “Splitting Tigers, Lumping Rabbits,” on Scatter/Gather. I love her simple, elegant advice: “You just need to find the right balance between lumping and splitting.”
Since I read it, I’ve been wondering: How do you find that balance? Is it just some feeling that comes upon [...]]]></description>
		<link>http://contentstrategy.rsgracey.com/2009/04/16/find-the-distinctions-that-make-a-difference/</link>
			</item>
	<item>
		<title>Appreciating Content Strategy as a Whole</title>
		<description><![CDATA[Since I’ve started reading articles and listening to presentations about content strategy, I’ve got the impression that people are talking about a lot of related parts, but I haven’t got my brain around it as an organic whole. For example, part of content strategy has to do with branding, and another addresses production and delivery [...]]]></description>
		<link>http://contentstrategy.rsgracey.com/2009/04/06/appreciating-content-strategy-as-a-whole/</link>
			</item>
	<item>
		<title>Content Strategy Divination: A Woolly Discipline?</title>
		<description><![CDATA[Your website may be entrancing, but you don't have to enter a trance to divine its content strategy!]]></description>
		<link>http://contentstrategy.rsgracey.com/2009/04/02/content-strategy-divination-a-woolly-discipline/</link>
			</item>
	<item>
		<title>What is content strategy, anyway?</title>
		<description><![CDATA[A Noobs-eye-view of content strategy. In its simplest terms, what is content strategy?]]></description>
		<link>http://contentstrategy.rsgracey.com/2009/03/28/what-is-content-strategy-anyway/</link>
			</item>
	<item>
		<title>The Definitive Guide to Content Strategy for the Complete Noob</title>
		<description><![CDATA[Content Strategy Noobs, be PROUD! Let's get down to the basics of content strategy!]]></description>
		<link>http://contentstrategy.rsgracey.com/2009/03/26/the-definitive-guide-to-content-strategy-for-the-complete-noob/</link>
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