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	<title>The Content Strategy Noob</title>
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	<link>http://contentstrategy.rsgracey.com</link>
	<description>Content Strategy...Huh? (by @rsgracey)</description>
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		<title>Worst-Ever Unsubscribe Experience</title>
		<link>http://contentstrategy.rsgracey.com/2011/08/16/worst-ever-unsubscribe-experience/</link>
		<comments>http://contentstrategy.rsgracey.com/2011/08/16/worst-ever-unsubscribe-experience/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 13:06:06 +0000</pubDate>
		<dc:creator>rsgracey</dc:creator>
				<category><![CDATA[User Experience Design]]></category>

		<guid isPermaLink="false">http://contentstrategy.rsgracey.com/?p=335</guid>
		<description><![CDATA[Books-a-Million wins my prize for "Worst-Ever Unsubscribe Experience."]]></description>
		<wfw:commentRss>http://contentstrategy.rsgracey.com/2011/08/16/worst-ever-unsubscribe-experience/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Trouble with Semantic Markup: Response to schema.org</title>
		<link>http://contentstrategy.rsgracey.com/2011/06/04/the-trouble-with-semantic-markup-response-to-schema-org/</link>
		<comments>http://contentstrategy.rsgracey.com/2011/06/04/the-trouble-with-semantic-markup-response-to-schema-org/#comments</comments>
		<pubDate>Sat, 04 Jun 2011 13:35:09 +0000</pubDate>
		<dc:creator>rsgracey</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Information Architecture]]></category>

		<guid isPermaLink="false">http://contentstrategy.rsgracey.com/?p=291</guid>
		<description><![CDATA[The quest for the Semantic Web has a new route: schema.org. Here's why we can't hope for much from this approach.]]></description>
		<wfw:commentRss>http://contentstrategy.rsgracey.com/2011/06/04/the-trouble-with-semantic-markup-response-to-schema-org/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Content Strategy: A brief history of the Web</title>
		<link>http://contentstrategy.rsgracey.com/2011/05/18/content-strategy-brief-history/</link>
		<comments>http://contentstrategy.rsgracey.com/2011/05/18/content-strategy-brief-history/#comments</comments>
		<pubDate>Wed, 18 May 2011 13:58:29 +0000</pubDate>
		<dc:creator>rsgracey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>

		<guid isPermaLink="false">http://contentstrategy.rsgracey.com/?p=256</guid>
		<description><![CDATA[A look at Content Strategy through the eyes of Web history. How did we get here?]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Content Modeling is more than “fields”</title>
		<link>http://contentstrategy.rsgracey.com/2011/05/04/content-modeling-is-more-than-fields/</link>
		<comments>http://contentstrategy.rsgracey.com/2011/05/04/content-modeling-is-more-than-fields/#comments</comments>
		<pubDate>Wed, 04 May 2011 16:17:49 +0000</pubDate>
		<dc:creator>rsgracey</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Content Modeling]]></category>
		<category><![CDATA[Content Strategy]]></category>

		<guid isPermaLink="false">http://contentstrategy.rsgracey.com/?p=247</guid>
		<description><![CDATA[Content modeling should be more a part of design than development. When your CMS team comes looking for template requirements, be sure you've spent time "modeling" before creating the "model."]]></description>
		<wfw:commentRss>http://contentstrategy.rsgracey.com/2011/05/04/content-modeling-is-more-than-fields/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Scrummy Content in an Agile World</title>
		<link>http://contentstrategy.rsgracey.com/2011/02/17/scrummy-content-in-an-agile-world/</link>
		<comments>http://contentstrategy.rsgracey.com/2011/02/17/scrummy-content-in-an-agile-world/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 18:27:44 +0000</pubDate>
		<dc:creator>rsgracey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>

		<guid isPermaLink="false">http://contentstrategy.rsgracey.com/?p=243</guid>
		<description><![CDATA[Some thoughts about Agile/Scrum in general, and how they can apply to content projects.]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>You just might be a content strategist if&#8230;</title>
		<link>http://contentstrategy.rsgracey.com/2011/01/18/you-just-might-be-a-content-strategist-if/</link>
		<comments>http://contentstrategy.rsgracey.com/2011/01/18/you-just-might-be-a-content-strategist-if/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 13:32:12 +0000</pubDate>
		<dc:creator>rsgracey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>

		<guid isPermaLink="false">http://contentstrategy.rsgracey.com/?p=224</guid>
		<description><![CDATA[Writers and other web professionals are continually asking how to make the shift to "content strategy." Good news: You may already be one...]]></description>
		<wfw:commentRss>http://contentstrategy.rsgracey.com/2011/01/18/you-just-might-be-a-content-strategist-if/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Demonstrating Content Strategy: Goodness from the Oven?</title>
		<link>http://contentstrategy.rsgracey.com/2011/01/13/demonstrating-content-strategy/</link>
		<comments>http://contentstrategy.rsgracey.com/2011/01/13/demonstrating-content-strategy/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 17:14:37 +0000</pubDate>
		<dc:creator>rsgracey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>

		<guid isPermaLink="false">http://contentstrategy.rsgracey.com/?p=220</guid>
		<description><![CDATA[In today’s conversation on the Content Strategy maillist, we’re once again struggling with how to show people “what content strategy looks like.” Of course we’re struggling! “Strategy” represents your whole approach—your planning, your understanding, your vision. “Strategy” is about your ideas, your insight into your audiences, and your sense of how best to reach them. [...]]]></description>
		<wfw:commentRss>http://contentstrategy.rsgracey.com/2011/01/13/demonstrating-content-strategy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Common Sense: Don’t believe everything you think!</title>
		<link>http://contentstrategy.rsgracey.com/2010/09/27/common-sense/</link>
		<comments>http://contentstrategy.rsgracey.com/2010/09/27/common-sense/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 15:25:56 +0000</pubDate>
		<dc:creator>rsgracey</dc:creator>
				<category><![CDATA[User Experience Design]]></category>

		<guid isPermaLink="false">http://contentstrategy.rsgracey.com/?p=198</guid>
		<description><![CDATA[A brief rant about "common sense" and the temptation to stay "data-free."]]></description>
		<wfw:commentRss>http://contentstrategy.rsgracey.com/2010/09/27/common-sense/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Taxonomy: A &#8220;Disambiguation&#8221;</title>
		<link>http://contentstrategy.rsgracey.com/2010/06/18/taxonomy-disambiguation/</link>
		<comments>http://contentstrategy.rsgracey.com/2010/06/18/taxonomy-disambiguation/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 12:54:07 +0000</pubDate>
		<dc:creator>rsgracey</dc:creator>
				<category><![CDATA[Content Modeling]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Information Architecture]]></category>

		<guid isPermaLink="false">http://contentstrategy.rsgracey.com/?p=183</guid>
		<description><![CDATA[Taxonomy is a technical and specialized discipline, but everyone who builds websites can get the gist. Here we make a go of clarifying and distinguishing "taxonomy" from other information architectural elements.]]></description>
		<wfw:commentRss>http://contentstrategy.rsgracey.com/2010/06/18/taxonomy-disambiguation/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Toward a taxonomy of content</title>
		<link>http://contentstrategy.rsgracey.com/2010/05/27/toward-a-taxonomy-of-content/</link>
		<comments>http://contentstrategy.rsgracey.com/2010/05/27/toward-a-taxonomy-of-content/#comments</comments>
		<pubDate>Thu, 27 May 2010 19:19:28 +0000</pubDate>
		<dc:creator>rsgracey</dc:creator>
				<category><![CDATA[Content Modeling]]></category>
		<category><![CDATA[Content Strategy]]></category>

		<guid isPermaLink="false">http://contentstrategy.rsgracey.com/?p=179</guid>
		<description><![CDATA[We all know that "content is king," as the cliche goes, but do we really know what "content" is? Here's a first pass at a taxonomy of content classes.]]></description>
		<wfw:commentRss>http://contentstrategy.rsgracey.com/2010/05/27/toward-a-taxonomy-of-content/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Who’s not here? Diversity in community</title>
		<link>http://contentstrategy.rsgracey.com/2010/05/25/diversity-in-community/</link>
		<comments>http://contentstrategy.rsgracey.com/2010/05/25/diversity-in-community/#comments</comments>
		<pubDate>Tue, 25 May 2010 13:39:16 +0000</pubDate>
		<dc:creator>rsgracey</dc:creator>
				<category><![CDATA[Diversity]]></category>

		<guid isPermaLink="false">http://contentstrategy.rsgracey.com/?p=176</guid>
		<description><![CDATA[Recently,we've been asking questions about the diversity of our conferences and online magazines. I want us to go beyond questions of diversity to examine those of inclusion.]]></description>
		<wfw:commentRss>http://contentstrategy.rsgracey.com/2010/05/25/diversity-in-community/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Sophie’s choice: Well-crafted content or empowered content owners?</title>
		<link>http://contentstrategy.rsgracey.com/2010/05/06/sophie%e2%80%99s-choice-well-crafted-content-or-empowered-content-owners/</link>
		<comments>http://contentstrategy.rsgracey.com/2010/05/06/sophie%e2%80%99s-choice-well-crafted-content-or-empowered-content-owners/#comments</comments>
		<pubDate>Thu, 06 May 2010 20:05:56 +0000</pubDate>
		<dc:creator>rsgracey</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Content Strategy]]></category>

		<guid isPermaLink="false">http://contentstrategy.rsgracey.com/?p=163</guid>
		<description><![CDATA[Crafting web content is a discipline, expertise, and a whole set of skills. Content owners are subject matter experts and may not have the content expertise to make successful content.]]></description>
		<wfw:commentRss>http://contentstrategy.rsgracey.com/2010/05/06/sophie%e2%80%99s-choice-well-crafted-content-or-empowered-content-owners/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Information Gathering Spot: Addressing the Terrible Truth About People and Information</title>
		<link>http://contentstrategy.rsgracey.com/2010/04/10/the-information-gathering-spot-addressing-the-terrible-truth-about-people-and-information/</link>
		<comments>http://contentstrategy.rsgracey.com/2010/04/10/the-information-gathering-spot-addressing-the-terrible-truth-about-people-and-information/#comments</comments>
		<pubDate>Sat, 10 Apr 2010 17:11:03 +0000</pubDate>
		<dc:creator>rsgracey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[User Experience Design]]></category>

		<guid isPermaLink="false">http://contentstrategy.rsgracey.com/?p=136</guid>
		<description><![CDATA[When I served as “information strategist” for the Episcopal Diocese of Ohio from 2000 to 2006, I was responsible for connecting over a hundred parishes, over two hundred clergy, and over twenty thousand communicants with the bishops and diocesan staff, and with one another. In the year 2000, the main diocesan communication channels included the [...]]]></description>
		<wfw:commentRss>http://contentstrategy.rsgracey.com/2010/04/10/the-information-gathering-spot-addressing-the-terrible-truth-about-people-and-information/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Mythic Bestiary: Content Owners</title>
		<link>http://contentstrategy.rsgracey.com/2010/03/29/the-mythic-bestiary-content-owners/</link>
		<comments>http://contentstrategy.rsgracey.com/2010/03/29/the-mythic-bestiary-content-owners/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 17:04:27 +0000</pubDate>
		<dc:creator>rsgracey</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Content Strategy]]></category>

		<guid isPermaLink="false">http://contentstrategy.rsgracey.com/?p=132</guid>
		<description><![CDATA[Have you ever seen a real content owner? Was it all that legend says it should be...?]]></description>
		<wfw:commentRss>http://contentstrategy.rsgracey.com/2010/03/29/the-mythic-bestiary-content-owners/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Content Transparency: Can you see me now?</title>
		<link>http://contentstrategy.rsgracey.com/2010/03/22/content-transparency-can-you-see-me-now/</link>
		<comments>http://contentstrategy.rsgracey.com/2010/03/22/content-transparency-can-you-see-me-now/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 21:10:38 +0000</pubDate>
		<dc:creator>rsgracey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>

		<guid isPermaLink="false">http://contentstrategy.rsgracey.com/?p=126</guid>
		<description><![CDATA[When the public is calling your organization to be more transparent, do you just publish every document you can to your public website? There is more to transparency than openness...]]></description>
		<wfw:commentRss>http://contentstrategy.rsgracey.com/2010/03/22/content-transparency-can-you-see-me-now/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Be Known For Your Content, Not Your Name!</title>
		<link>http://contentstrategy.rsgracey.com/2009/06/04/be-known-for-your-content-not-your-name%e2%80%a6/</link>
		<comments>http://contentstrategy.rsgracey.com/2009/06/04/be-known-for-your-content-not-your-name%e2%80%a6/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 17:21:04 +0000</pubDate>
		<dc:creator>rsgracey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[content effectiveness]]></category>

		<guid isPermaLink="false">http://contentstrategy.rsgracey.com/?p=110</guid>
		<description><![CDATA[If your web traffic is low, it may <em>not</em> be that people can&#8217;t find you&#8230;]]></description>
		<wfw:commentRss>http://contentstrategy.rsgracey.com/2009/06/04/be-known-for-your-content-not-your-name%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>You’ll Wish You’d Had a Content Strategy Before Implementing Content Management</title>
		<link>http://contentstrategy.rsgracey.com/2009/05/28/you%e2%80%99ll-wish-you%e2%80%99d-had-a-content-strategy-before-implementing-content-management/</link>
		<comments>http://contentstrategy.rsgracey.com/2009/05/28/you%e2%80%99ll-wish-you%e2%80%99d-had-a-content-strategy-before-implementing-content-management/#comments</comments>
		<pubDate>Thu, 28 May 2009 12:00:31 +0000</pubDate>
		<dc:creator>rsgracey</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[CMS]]></category>

		<guid isPermaLink="false">http://contentstrategy.rsgracey.com/?p=105</guid>
		<description><![CDATA[Content Strategy helps define the technical requirements for your Content Management System: Not having a content strategy dooms your CMS.]]></description>
		<wfw:commentRss>http://contentstrategy.rsgracey.com/2009/05/28/you%e2%80%99ll-wish-you%e2%80%99d-had-a-content-strategy-before-implementing-content-management/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Content strategy is an act of love</title>
		<link>http://contentstrategy.rsgracey.com/2009/04/30/content-strategy-is-an-act-of-love/</link>
		<comments>http://contentstrategy.rsgracey.com/2009/04/30/content-strategy-is-an-act-of-love/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 18:19:11 +0000</pubDate>
		<dc:creator>rsgracey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[vocation]]></category>

		<guid isPermaLink="false">http://contentstrategy.rsgracey.com/?p=94</guid>
		<description><![CDATA[There’s been conversation recently, especially on the Google group for Content Strategy about what it takes to be a content strategist. What’s the background? What’s the education? What’s the experience? And how do I get to be one? I don’t think I risk too much by suggesting that no one claiming the title of content [...]]]></description>
		<wfw:commentRss>http://contentstrategy.rsgracey.com/2009/04/30/content-strategy-is-an-act-of-love/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Content Typology: Getting a Handle on Your Content Types</title>
		<link>http://contentstrategy.rsgracey.com/2009/04/22/content-typology-the-way-to-get-a-handle-on-your-content/</link>
		<comments>http://contentstrategy.rsgracey.com/2009/04/22/content-typology-the-way-to-get-a-handle-on-your-content/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 01:39:24 +0000</pubDate>
		<dc:creator>rsgracey</dc:creator>
				<category><![CDATA[Content Modeling]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Information Architecture]]></category>

		<guid isPermaLink="false">http://contentstrategy.rsgracey.com/?p=82</guid>
		<description><![CDATA[How to make clear content types the basis for your whole web design.]]></description>
		<wfw:commentRss>http://contentstrategy.rsgracey.com/2009/04/22/content-typology-the-way-to-get-a-handle-on-your-content/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Description Versus Evaluation in Assessing Content Quality</title>
		<link>http://contentstrategy.rsgracey.com/2009/04/20/description-versus-evaluation-in-assessing-content-quality/</link>
		<comments>http://contentstrategy.rsgracey.com/2009/04/20/description-versus-evaluation-in-assessing-content-quality/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 18:06:42 +0000</pubDate>
		<dc:creator>rsgracey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[CS Consortium]]></category>

		<guid isPermaLink="false">http://contentstrategy.rsgracey.com/?p=76</guid>
		<description><![CDATA[It may be more helpful to conduct a heuristic description of website content before the heuristic evaluation.]]></description>
		<wfw:commentRss>http://contentstrategy.rsgracey.com/2009/04/20/description-versus-evaluation-in-assessing-content-quality/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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