What is content strategy, anyway?

by: rsgracey - March 28th, 2009   Filed under: Content Strategy Add Comment

Content strategy is, at its simplest, all the decisions you make about the content on your website.

Now, be honest: When you were planning and building your organization’s website, how many of those decisions did you make intentionally? How many decisions just seemed to make themselves?

Sorry for putting you on the spot. Believe me, I’ve never put in the kind of care that I probably should have in building websites, so you’re in great Noob company with me. The important thing is that we’re going to do better, starting now. Right? Right.

So let’s make a fresh start: Where does content strategy begin?
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The Definitive Guide to Content Strategy for the Complete Noob

by: rsgracey - March 26th, 2009   Filed under: Content Strategy, CS Consortium 4 Comments

(Anyone know where I can download it?)

Yeah, so the term #contentstrategy is spreading, and people are getting really excited. Some folks really seem to get it, and some are actually doing it. Some have been doing it for a long time, but only now have that moment’s insight, “Oh, so that’s what it’s called.”

And then, there are the noobs, like me.
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